Harnessing the Power of Data-Driven Personas

  CHALLENGE: Decisions made based on preconceived ideas had repeatedly led to ineffective user interface designs SOLUTION: My work conducting user interviews and developing data-driven personas uncovered an audience that hadn’t been clearly recognized and led to critical insights about other audiences RESULT: We were able to make dramatic short-term UI improvements while making the…

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Participatory Design Helps Users Embrace Change

  CHALLENGE: Team was looking for a way to make dramatic changes to a deeply entrenched administrative interface without alienating long-term users SOLUTION: A consulting engagement that combined rapid-prototyping and participatory design sessions led to an iteratively designed “best of both worlds” interface RESULT: The team was able to take a fully-functional prototype to conferences…

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My Team’s Insights Led to a Direct Revenue Increase

“Is ResultsPlus usage low because they don’t see it or is it low because they don’t value it?” CHALLENGE:  A premium product with great revenue generation potential was underutilized, why? SOLUTION: I recommended usability testing with eye-tracking, which diagnosed the problem and suggested the best alternative approach OUTCOME: A 10% increase in revenue, projected to…

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