Gaze Activated Dresses

Gaze Activated Dresses

In the world of usability testing eye-tracking has become a powerful tool; in my experience it’s often more useful from a sales perspective and from the perspective of engaging observers than for what you actually learn as a result, but useful nevertheless.

Now we have eye tracking on a garment as opposed to a screen. 

Called (No)where (Now)here: Two Gaze-activated Dresses the project will be exhibited at the Shanghai Museum of Contemporary Art in November, then at the Textile Museum of Canada in spring 2014.

(Coming soon to a wedding reality show near you, no doubt.)

(apologies for not making this a TGIF post…)

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